The problem
Ad platforms report conversions, but they don’t know your real margins. Revenue numbers were inflated by costs the dashboards never saw, and attribution stopped at the click, so nobody could say which campaigns were actually profitable.
What we built
A tracking workflow that connects the money to the marketing:
- Sales capture: every sale recorded with the data needed to attribute it back to source.
- Ad-data join: Meta Ads spend and campaign metadata merged with real sales.
- True economics: automatic ROAS, gross profit, and contribution per campaign, not vanity revenue.
- Campaign performance: a clear ranking of what to scale and what to cut.
Outcome
Spend decisions moved from gut feel to margin-aware data. The team can scale the campaigns that actually make money and kill the ones that only look good in the ad dashboard.